After many years of thinking, the Team at Active Management are very
excited to announce in 2007, we will launch FitnessBiz 07!
This will be a half day conference in Brisbane, Melbourne, Perth
& Adelaide for club owners, managers, sales staff, front line and
personal trainers in September.
The first of it’s kind in Australia, we have modeled the program
off the successful BizGrow in New Zealand. So we are hoping
to also replicate it’s success! There are only a limited number
of seats, so book now!
This month Jay Conrad Levinson cuts straight to the bone with his
tip on human relations:
Your Website Should
Generate Leads – does it?
This month my good friend Pat Kell from Susan K Bailey shared
with me that over 68% of the people who are interested in joining
your club will visit your website before they call or visit
your club. So what are you doing to find out they are?
When a prospect visits your site,
you need to not only offer information about your club, but
also capture their vital information: email and phone number.
If you are not capturing each prospect's information, you are
losing hundreds of leads and potential membership sales.
This same technology can be used to create automatic contacts
with all of the prospects that visit your site. Remember, they
came to your site for information. By contacting them and providing
personal, health-specific information, you are giving your prospects
what they want and standing out from your competition.
Your website should be a virtual "sales and marketing powerhouse"
that you can update on-demand, at little or no cost, to provide
faster service and communication.
If you would like us at Active Management to do a website
review for just $199 using our comprehensive checklist, drop
Justin an email today.
Click here
May winner was . .
. Rachel from Christchurch, NZ!
Thank you to the subscribers who forwarded the email to their
friends, colleagues, relatives and maybe even their enemies
to get in the draw for the Sale Professionals Idea-A-Day Guide!
The winner this month was Rachel from Contours in Christchurch,
New Zealand!
Thank you to the following for forwarding the E-news:
- Koula from Elixr, NSW
- Heidi from Jump Start Outdoor Training, NSW
- Susie from Sanctuary Cove, Queensland
- Mike from Zento, Western Australia
- Max from New Zealand
- Rina from Australia
- Gem Eastwood from NSW
- Andrew from Beyond Training, NSW
- Liz from Australia
- Michael from Mickncolls Fitness, Australia
- Michelle from Mounties, NSW
- Gisele from Australia
- Melynda from Radical Fitness, Victoria
- Janet from Australia
- Grant from the gym at UOW, Australia
- Joel from FitnessHQ, Australia
- Budwie from Australia
- Sean from Australia
- Toni from Australia
- Brian from Village Fitness, Australia
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WIN Younger Next Year!
This month you can win an unbelievable
book that will help attract and retain Baby Boomers
to your business. This is a must have in your library
and maybe you will get it for free! Simply forward our
e-news by the 30th June and go in the draw to win! And
more people you forward it to, the more chance you have
winning!
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Influencers Use Email!
This month I found some very interesting facts from
eMarketer.
"Influencers" are people interested in a topic who are
trying to spread the word, not just an elite set of people
with charisma or sway. The "Understanding Influence,
and Making It Work For You: A
CNET Networks Study" found that regardless of how
connected they were, everyone was interested in about the
same number of topics, and that influencers tend to pass
along information they consider both unique and trusted.
It all comes back to having something worth spreading the
word about. Marketers surveyed by Osterman Research for
BoldMouth.– a word-of-mouth marketing company – said that
satisfied customers, along with great products or services,
were the most important things needed to generate
word-of-mouth.

And the customers use email to influence others . . .

How powerful are your emails to clients, customers and
potential customers?
World Personal Training Day
On August 20, 2007 the World will celebrate Personal
Training for the first time! World Personal Training Day is
an initiative designed to unite Personal Trainers from
around the world in the battle against obesity. World
Personal Training Day provides and opportunity for Personal
Trainers to make a difference to the families, schools and
workplaces in their local area by providing motivation and
activity. The theme for this year is "Personal
Training is the Answer".
Investment Returns
In 2010, the first of our many Baby Boomers begin
retiring but like many other OECD countries we are in fact
dis-saving! In 2006, Australians average savings as a
proportion of our average household income of #101,400 was
-0.6% - including the superannuation levy! And for our
Kiwi connection, your dis-saving was -8% of income!
In 1976, Australians saved 12.6% of the household income!
It is anticipated that by 2010, the retired household
will need around $1m and a house worth $500K.
Recently, we seem to have moved into more expensive homes,
which has increased our household debt to $1trillion – the
majority being mortgage debt.
So was housing a smart investment:
Investment Returns – 15 years to December 2006 (on average):
Shares (Australia)
17.1%
Shares (International) 12.6%
Superannuation
9.6%
Gold
4.3%
Housing
3.7%
The key for you and your future . . . get quality
investment help. All the profits you are making from
your business, need to be invested to provide you the best
return on your retirement.
NSW Round Table is Running!

This
month we officially launch the NSWRT Program. Meetings
will be held on the second Thursday of every second month.
The first meeting will be held on 12th July.
Meetings will be in North Ryde and will run from 9am to
1pm and then lunch afterwards for those who can stay.
We will also arranged discounted accommodation if you coming
from out of town at the Courtyard Marriott, North Ryde.
To join the NSW Round Table, you must be the owner or a
club manager with decision making capabilities. There
are no competitors allowed on the one Round Table, so first
applicants then determine who can join. Plus there are
only 14 members on a Round Table, so there are very limited
spaces.
NSW Round Table is not the only Round Table available.
We also have:
- SART
- RTWA
- Australian Personal Trainer’s RT
- New Zealand Round Table – beginning in 2008!
If you would like more information on the Round Table program
click here or email
Justin.
If you would like to apply
complete the application
form and email to
Justin.
Justin Travels
Wow . . .what a busy 30 days since we last spoke!
I did complete my first half marathon in 1:59.40! I
was very happy with the time but more excited to simply
finish!
I have also traveled to:
- Port Lincoln for the Personal Trainers Round Table
meeting. This was awesome to do our first Studio
Evaluation!
- Adelaide for the Australian Club Owners Round Table.
- Jakarta to work for Rohan McKenna at Primafit and
his clients, who purchase equipment from him;
- Wellington, NZ to work with Exodus to help with
customer service, guerilla marketing and retention
strategies, and
- Finally to Port Macquarie for the first regional
FitnessBSW Breakfast, where I will be speaking.
So with all this travel, do I have time to train!
Absolutely . . . I have set myself 2 goals:
- Look great from 20 year school reunion; and
- Complete another half marathon in September in a
fast time!
I will keep ‘kedging’ (read
Younger Next Year) and maybe
you would like to join me!
The Last Word from
. . . William Shakespeare
No legacy is so rich as honesty