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 Here is a great definition of marketing from Jay Conrad Levinson . . . Marketing is a process, not an event. Whether your entire marketing budget measures in the low three figures or your internet marketing budget alone is larger than the GNP of half the members of the United Nations, marketing is every bit of contact, any part of your business has, with any segment of the public. If you're a guerrilla, you view marketing as a circle that begins with your ideas for generating revenue and continues with the goal of attracting a large number of repeat and referral customers. The three key words are every, repeat, and referral. If your marketing is not a circle, it's a straight line that leads directly to bankruptcy. If you need any help with guerilla marketing campaigns, email Justin now. We have 100’s of ways to market your business in low cost ways.
It is important that we have employees that all have a positive attitude – skills we can teach but attitude just comes with the person! So maybe use this test with all future employees:
Answers:
Here are 4 tips to help improve your ability to listen: Next month we’ll have another 4 for you!
The winner of the ‘The Rules of the Red Rubber Ball’ was Ally from the Fernwood Clubs in South Australia. Thanks Ally for forwarding our E-news. Thank you to all these people who forwarded the E-news:
Product of the Month: Worldwide Print!  I know how hard it is to find a great printer – we can all find a printer but a great one is a real challenge! I have been using Kate & Garry Richard from Worldwide Print for over 3 years now and here is why:
In December last year, we re-assessed all our printing needs. We had every job we were planning in the next 12 months quoted. 80% of the quotes from Kate & Garry were better than their competitors and they matched the remaining 20%. To find out more click here
A Blissful Round Table Meeting  After 4 days of Filex everyone is exhausted and heading back to their clubs to begin implementation. But for 48 Round Table members and their staff, we dragged them back to one more session! Round Table members had an exclusive opportunity to chat with Victor Brick, Grant Gamble & Krista Popwych over breakfast. This gave them a chance to clarify some of the issues discussed during their sessions, pick their brains on how to make their club better and get to know them better. It was a very successful breakfast for the Round Table members. Thank you very much to Victor, Grant & Krista for staying the extra day. Thanks Nigel Champion from Australian Fitness Network for allowing me to borrow his International speakers for half a day. The breakfast was sponsored by Bliss Fitness Systems. Thanks to Greg Webb we were able to have a great breakfast in an awesome venue. We really appreciate the support that Bliss Fitness Systems is providing to the education of the business of fitness. To find out more about Bliss Fitness Systems click here
 This month we officially launch the NSWRT Program. Meetings will be held on the second Thursday of every second month. The first meeting will be held on 12th July. Meetings will be in North Ryde and will run from 9am to 1pm and then lunch afterwards for those who can stay. We will also arranged discounted accommodation if you coming from out of town at the Courtyard Marriott, North Ryde. To join the NSW Round Table, you must be the owner or a club manager with decision making capabilities. There are no competitors allowed on the one Round Table, so first applicants then determine who can join. Plus there are only 14 members on a Round Table, so there are very limited spaces. NSW Round Table is not the only Round Table available, We also have:
If you would like more information on the Round Table program click here or email Justin. If you would like to apply complete the application form and email to Justin.
Absenteeism Hurts You & The Members Here is an idea from a New York Life Insurance Company. Every quarter, all the staff who did not have a day off sick go in the draw for a $100 Gift Voucher. At the end of the year, all staff who had no sick days, went in the draw for a $500 Gift Voucher. They estimate that absenteeism was 21% lower this year than the previous year!
Earlier this month we shared Retention tip #14 and this was the response from Nigel Champion, Australian Fitness Network’s Managing Director: “Good retention tip. I can’t think of any thing worse than getting a computer generated birthday card. The same goes for a Christmas card covered with staff signatures – I file them straight into the bin. Like you said, if someone wrote “hope your squash training is going well” etc I would sit up and take real notice.” Ordering your birthday cards closes on May 20th! So click here for more information
 This is the term that Chris Crowley uses in his book: Younger Next Year. It refers to when people, especially the baby boomers (and older people) set themselves a goal to achieve by booking an event or activity. For example, if they book a ski trip, then 8 to 12 weeks prior they start to work on their fitness for the trip. Kedging is a powerful motivational tool. Just ask me . . . next week I will be doing my first half marathon. Since enrolling in the race, I have trained regularly (and hard!). I highly recommend kedging for your members and Team!
A Final Word from . . . Napoleon Hill You are searching for the magic key that will unlock the door to the source of power; and yet you have the key in your own hands, and you make use of it the moment you learn to control your thoughts.  |
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Active Management Since 2001 97a Malton Road, Beecroft, NSW Australia 61 2 9980 9089 |
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