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I would like to say a huge welcome to all our new subscribers! Since the last edition of the E-news, we have met fitness professionals in Australia, New Zealand and Brazil! So welcome to one of the most valuable e-news you will receive in your inbox around the 15th of every month! If you would like to read our previous newsletter click here
This month’s tip from Jay Conrad Levinson is how to maximise the old fashioned ‘snail mail.’ If you are sending unsolicited mail to people to generate leads and or sales, people will more likely open envelopes that are:
We have now conducted the inaugural FitnessBiz 07 conference in Melbourne with 54 people and Brisbane with 23 people. Here is what some people had to say:
Next week we head to Perth and Adelaide, so if you would like to join the learning experience click here Sydney will have their turn for FitnessBiz 07 on the 26th October. To book to attend click here
With the spam jammers improving here are the top 7 words NOT to use in your subject lines of your emails, so that they get through to your recipients:
Building Your Email Database Tips 
This month’s tips from Gail Goodman, the CEO of Constant Contact: Ask those you meet when networking and at trade shows to join. When you meet people at networking events and trade shows, tell them about your free e-newsletter or your email-only specials and ask them if they would like to join your list. Offer incentives for signing up. It's amazing how a freebie or a chance to win a prize can be just what a person needs to "take the plunge" and sign up for your email list. Your giveaway doesn't have to be costly; it can be as simple as sharing your expertise in the form of a free whitepaper or guide. Make it clear to those who sign up that they will be added to your list.
Every week on TV there is a story on what is possible on the Internet. In the last month we have received 25 invitation to join MySpace or Facebook! The future is now and is on-line. We need to embrace it and get our head around how we can use it in our businesses. Of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was to increase brand awareness (71%). Half also expected to drive online sales, and 44% hoped to drive offline sales. Businesses to consumers are more likely to consider blog mentions and posting to sites such as MySpace or YouTube to be something that would generate attention for their viral campaigns. Business to business marketers were more interested in getting their viral campaigns mentioned in an online publication or business print publication.
Did you know that in a recent survey nearly 50% of Americans switched brands once they found out that the company they were purchasing from was environmentally irresponsible! So what are you doing to go green in your business. Last month we were interested to read about Fitness First’s quest – Future First: Green; Safe; Well! They are certainly putting their money where their mouth is and are spending in excess of $A2m per year in energy and water saving initiatives – including investing in grey water systems in all new clubs! We would love to hear what you are doing to help make the world a better place for kids.
Congratulations to Brian Johnstone from Village Fitness who forwarded our e-news to his Team. Brian wins this month a copy of Guerrilla Marketing in 30 days! Thank you to the following who did forward our E-news on:
If you have ever heard Justin present on retention or marketing strategies he always suggests running education seminars for the members. Last month Active Health Club joined in the success that many Fernwood clubs have had, by having Michelle Bridges, the Australian Biggest Loser Trainer, present at the Club. Michelle’s presentation style is empathetic and caring but also no nonsense. She has some great catch phrases that people pick up on and find extremely motivating. She will also increase the sales of personal training for you! We highly recommend Michelle to present for your club, as you will generate sales and PT clients guaranteed! If you are interested in having Michelle to your club click here but you will need to hurry as she begins filming season 2 in November.
Did you know:
Australian Fitness Network goes on-line with PT Training! Put an end to the hunt for qualified staff by training up the individuals YOU want to work for you! With Australian Fitness Network’s NEW eLearning campus, you can ensure the people you want to employ are fully qualified as Elite Personal Trainers. This NEW, dynamic and interactive online Cert III and IV in Fitness course is available to your staff and your potential staff; PLUS as a Club Network member, you receive $1,000 worth of discount vouchers (5 vouchers @ $200 each) that will make you look like the good guy! To find out more or to sample the course, visit www.fitnessnetwork.com.au/elitept email info@fitnessnetwork.com.au or phone 02 8424 7200.
What a month! Since we last chatted I had an awesome holiday in Chile, Argentina and Brazil with Robyn. We visited the Iguazu Falls which were simply amazing – next month I will share what I learnt about business from seeing these amazing waterfalls! Of course, like a good workaholic, I did some work in Brazil. I did 2 and ½ days with my friend Edgard from Bioritmo and his Team. We had 50 of his Team and some of his Face to Face clients from Brazil. We covered lots of information and have his Team pumped up on the ‘Fish Philosophy!’ I was then home for a couple of days before heading to NZ for BizGrow 07 run by FitnessNZ. Richard, Stephen & Nathan run an awesome event! I had a great time sharing my knowledge and catching up with Kiwi friends. Of course then I started the FitnessBiz tour in Australia! This was interrupted by a days flight to north Queensland, as I have been employed to help design a new community recreation centre – I am really excited with this opportunity! Thanks Jamie! Next week I head to the UK for Fitpro as the guest of Tim Webster. This is my first time to the UK for a fitness convention, so I am very excited! I also have been selected to present at IHRSA in March 2008, Filex in April 2008 and most recently in Argentina in April 2008! So while work is great my rugby side lost their Grand Final on Saturday. I was feeling confident but we just didn’t aim up on the day. As they say, “there is always next year” but as I say, “Not!”
If you would like us to develop any of the marketing material, simply click on the image and you will get taken directly to the information sheet and the order form.
Birthday card
Thank you card
“Do not wait; the time will never be just right. Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” Napoleon Hill.
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Active Management Since 2001 97a Malton Road, Beecroft, NSW Australia 61 2 9980 9089 |
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