Is this the "Kiss of Death?"   Dunny Door Advertising!   Guerrilla Marketing Tip #18   Health Clubs & Businesses For Sale   Health’s Club’s Major Competition   The Cost of Interruptions @ work   How do I do my best every day?   Join a Round Table in 2008!	November winner was . . .   WIN The Five Dysfunctions of a Team   Lead Boxes – beat the price rise!   Cold calling for members & clients   Aussie Fitness Survey – last days!   WAFIC   Tool Box for Marketing

Merry Christmas

All the best to you, your family and your staff for the Christmas period.  Make sure you take some time out and enjoy each other’s company!  I hope Santa visits all those who have been good!

Is this the “Kiss of Death”?

Meeting the night before the Federal election . . . was it my fault John?

Dunny Door Advertising

This month we are excited to announce the very cool advertising for the toilet doors. We will design up to 4 versions of the posters for you and email the files to you, so you can print them as many times as you like!

But as this is a very unique guerrilla marketing campaign we will also guarantee to give you exclusivity in your area. You can tell us your competition and we will not design posters for them!

To order your own Dunny Door posters click here and we can help anyone in the world with these!

Guerilla Marketing Tip #18

This month’s tip from Jay Conrad Levinson actually comes to him via Terry White.  Here is a way for guerrillas to create print ads that increase sales by visually attracting the attention of a reader's unconscious mind. This method is called scan motion.

To get this awareness by designing ads look at four components:

1. Visbility: The unconscious eye is attracted to ads by these four factors: ad shape (rectangular ads which are taller than they are wide are best ), colour, graphics and headlines
2. Readability: Many people do not really read ads, but scan them instead. Scanning begins at the top left of an ad, continues to the bottom right, and stops at the bottom left.
3. Theme: You have less than 3 seconds to impart your message, so use subheads, underlining, boldface, or something to emphasise the essential words along the scan motion from top left to bottom right.
4. Conversion: Convert attention into a buying decision with your logo, unique selling proposition, business name and any other statistics a reader may need to be transformed into a customer.

Health Clubs & Businesses For Sale

Here is a list of operations that are currently still on the market:
Pilates Studio, NSW   

• Fully equipped with all pilates equipment
• Long established clientele
• Eastern suburbs of Sydney
• Fantastic opportunity for owner operator
• Training provided
• Reason for sale - opening new studio in the North.
• Price on application

Womens only Club, NSW

• Fully equipped health club
• Newly branded club
• NSW  Central Coast
• Fantastic opportunity for owner operator
• Reason for sale – owners returning to Sydney.
• Approximately $110K or close offer

Mini-Chain  only Club, NSW

• North Shore, Sydney
• Two exquisitely appointed clubs in excellent demographics
• Can be purchased together or separately but both are making profit
• Long leases
• Equipment only 1 year old
• Great business to get you started or add on
• Reason for sale – owners having a sea change

• Price is negotiable & on application

For more information contact Justin

Health’s Club Major Competition

Need we say anything . . .

The Cost of Interruptions

In 2005, Basex, surveyed more than 1,000 employees and found that knowledge workers lose about two hours per day due to unnecessary interruptions such as instant messaging, spam and phone calls.

That same year University of California, Irvine researcher Gloria Mark studied workers for about 1,000 hours and discovered each employee statistically spent only 11 minutes on any given project before being interrupted. Moreover, it took 25 minutes on average to return to that task.

A recent survey of CEO’s around the world found:

• 42 percent of those who took the survey typically spend less than 15 minutes on a task before being interrupted,
• Another 46 percent manage up to 30 minutes before getting off track.
• Only a slim 9 percent get up to an hour’s worth of stoppage-free work, and
• An even slimmer 4 percent average more than that.

A University of Michigan study found that people who switch between different types of tasks – say, e-mail and spreadsheets or drafting a contract and talking to a colleague – lose 20 to 40 percent of their efficiency.

Just as there’s a time loss during machinery changeover on a production line, the human brain loses time in changing over from one type of task to another.

Peter Drucker saw this 40 years ago and wrote in The Effective Executive: ‘To be effective, every knowledge worker, and especially every executive, therefore needs to be able to dispose of time in fairly large chunks. To have dribs and drabs of time at his disposal will not be sufficient even if the total is an impressive number of hours.’

Next month we’ll share with 5 ways to manage the chaos in your life at the Club!

How do I do my best every day?

I read these great suggestions from Jeffrey Gittomer last month:

1. Wake up early. The early bird does not get the worm. The early bird makes the money. Work while others sleep.
2. Love what you do. If you don’t love it, you will never rise to the top. Love it, or leave it.
3. Dedicate yourself to being a lifelong student. How many books did you read last year?
4. Convert anger to resolve. Anger is the biggest waste of energy on the planet. It blocks positive thought. It blocks creative thought.
5. Convert barrier to breakthrough. You may know it as objection. Or even rejection. Stick at it until you win, and you will gain personal, mental dominance.

Join a Round Table in 2008!

If you would like to make 2008 different to 2007, 2006 and even 2005, then you have to do something different!  If you keep doing the same thing, then you will achieve the same thing!

One way to do this is to challenge yourself and take your business to a new level, and apply to join a Round Table.  There are 14 places on each Round Table and no competitors are allowed.  It is ideal for the decision maker of the business to come along and learn how to improve your business.

There are several Round Tables you can apply to join:

• Australian Club Owners Round Table – 2 available places
• Australian Personal Trainers Round Table – 6 available places
• Round Table South Australia – 4 places available

To apply to join a Round Table go to www.roundtables.com.au

STOP THE PRESS . . .
Justin is now running the Round Table for Western Australia and launching New Zealand’s Round Table, so if you are interested to be foundation members, contact Justin now

November Winner was . . .Mark!

Congratulations to Mark from the UK who last month forwarded our E-news to his friends and colleagues. Mark wins Rules of the Rubber Ball an awesome book!
If you want to buy this book – and you should – click here

Thanks also to the following who did forward last month’s e-news:

• Christina in Sydney
• Ben from Perth
• Brian from Lithgow
• Kellie from Queensland

			WIN . . . The Five Dysfunctions of a Team The story begins by telling the fable of a woman who, as CEO of a struggling Silicon Valley firm, took control of a dysfunctional executive committee and helped its members succeed as a team. Story time over, Patrick Lencioni, the author, offers explicit instructions for overcoming the human behavioural tendencies that he says corrupt teams (absence of trust, fear of conflict, lack of commitment, avoidance of accountability and inattention to results). Succinct yet sympathetic, this guide will be a boon for those struggling with the inherent difficulties of leading a group. To but the book yourself click here

Lead Boxes: Beat the February Price Rise

We will need to increase the cost of lead boxes in February.  So order them now and save!

To see your lead box options click here

To order your lead boxes click here

Cold Calling for Members & Clients

Interviews conducted by University of North Carolina on senior business executives to understand the circumstances under which they would accept a telephone call from a salesperson found:

This research clearly shows that cold calling doesn't work very well.

It's an important business development activity, a sales rep could quadruple her chances to reach the desired executive if the call was preceded by one or two introductory emails.

Why not try a five to seven touch-point campaign using email, snail mail, and phone calls for the highest return.

Aussie Fitness Survey

If you haven’t completed the survey, you have just a couple of days left!

• click here
• Or copy this website address into your browser http://www.zoomerang.com/survey.zgi?p=WEB226Y5DU9X4Y
• Alternatively you can go to the Ezypay website www.ezypay.com.au and click on the Australian Fitness Industry Survey logo on the top right hand corner which will take you directly to the survey

WAFIC

Perth will be hosting the inaugural Western Australia Fitness Industry Conference for all fitness industry professionals. The event will be held on the weekend 19th – 20th January 2008 and has been designed for Personal Trainers, Gym Instructors, Group Fitness Instructors, Business Owners and Managers.
For more information click here

Tool Box

If you would like us to develop any of the marketing material, simply click on the image and you will get taken directly to the information sheet and the order form.  

Birthday card

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Thank you card

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